We believe cricket is a place for every woman & girl.
We want her to have the best possible experience of the game - wherever, whenever and however she's involved.
Our Vision
For cricket to be a place where every woman and girl can fulfil their potential and thrive, within the game and beyond.
Our Mission
To enable a more inclusive culture for women and girls, by empowering, amplifying and connecting across the cricket community.
EMPOWER
EMPOWER
EMPOWER
EMPOWER THOSE ENGAGED IN OUR GAME
We equip women & girls with skills, awareness & opportunities to change our game for good.
AMPLIFY
EMPOWER
EMPOWER
AMPLIFY HER VOICE
We enable her to influence everything we do and drive the game forward.
CONNECT
EMPOWER
CONNECT
CONNECT ON, OFF & BEYOND THE PITCH
We connect aspiring players with those they look up to, and across the cricket community.