We want her to have the best possible experience of the game - wherever, whenever and however she's involved.
For cricket to be a place where every woman and girl can fulfil their potential and thrive, within the game and beyond.
To enable a more inclusive culture for women and girls, by empowering, amplifying and connecting across the cricket community.
We harness the inspirational power of cricket to raise aspirations of women & girls engaged across the game, and ensure their needs are heard.
EMPOWER THOSE ENGAGED IN OUR GAME
We equip women & girls with skills, awareness & opportunities to change our game for good.
AMPLIFY HER VOICE
We enable her to influence everything we do and drive the game forward.
CONNECT ON, OFF & BEYOND THE PITCH
We connect aspiring players with those they look up to, and across the cricket community.